It reminded me of WoW. Lots of grindings and need time. Sheesh, huge game though.
I've been playing a bunch of it the last month or so. It's definitely an investment, but as my first "real" MMO I find it quite enjoyable. I think they probably made a misstep making the Aldmeri Dominion so focused on Valenwood, though -- I'm really sick of the jungle at this point.